identity / experiential / activation / exhibition design / media architecture

Conceptualized, curated and produced by The Meta Agency
Presented by The Verge and powered by HP
Panorama Festival, New York, NY

The Lab was an interactive experience that combined technology, artistry, and design at the Panorama 2016 music festival. We worked with The Meta Agency to create the branding, physical design and spatial layout for The Lab. This included the logo design, typography, graphic pattern treatments and information kiosks throughout the exhibit.

The Lab featured NY-based creative technologists exhibiting interactive, technology-forward installations.These physical and digital interventions were installed within a large tubular space that culminated in an expansive 60-foot dome. We choreographed the spatial design and order of experiences to create a playful and unforgettable journey for visitors. 

We also provided physical design for the branded information booths throughout the space. The pleated dimensional monoliths were digital touchpoints that allowed visitors to explore information on each of the participating creative tech teams.