corporate art / experiential / projection
CLIENT: Vornado Realty
AGENCY: Second Story / Workbench Creative
LOCATION: New York, NY
AV: Perception AV
FABRICATION: 11th St. Workshop
This unique experiential projection installation was commissioned for a VIP event unveiling Vornado Realty's new 4K display in Times Square. To date, the screen, which measures nine stories tall and spans an entire city block, is the largest 4K display in the world.
The light sculpture took the form of a large triangular spiral, nearly ten feet in height. The shape was inspired by the event’s theme: Prism. Fabricated from MDF and paint, the sculpture was then transformed into a spectacular light show, awash with ever-changing colors and patterns.