brand-activation / experiential / projection
CLIENT: Ketel One / De Nolet
AGENCY: Cunning
LOCATION: Miami, Austin, New York
Nautilus is a spiral of eleven sculptural pyramids illuminated with 3D projection mapping. Starting at one foot wide and ascending to eleven feet in size, these graceful forms reference the eleven generations of the Nolet family who have operated Ketel One.
Two large, faceted projection walls were also custom-designed as the live performance stage at these events. These panels incorporated a three-dimensional equilateral triangulated pattern, which were illuminated with colorful custom-designed content.
This experiential installation toured three cities for Ketel One’s De Nolet events in New York, Miami and Austin.
